BasicNet’s K-Way launches three-year partnership with Wakeparadise at Milan Idroscalo event

  • K-Way, owned by BasicNet, launched a three-year partnership with Wakeparadise Milano at a June 18 event at Milan’s Idroscalo.
  • BasicNet used the event to position K-Way for summer watersports, pairing surfing and wakeboarding sessions with an evening brand activation.


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