Bentley launches limited-edition FULL SEND Supersports scale model collection

  • Bentley Motors launched limited-edition “Supersports: FULL SEND” merchandise on May 11, 2026, extending a high-profile film release into a direct-to-consumer revenue stream.
  • Collection centers on limited-run scale replicas of car used in campaign, positioning brand storytelling as a product line to deepen customer engagement.
  • Collaboration with artist Deathspray adds cross-category appeal, supporting differentiation in luxury lifestyle goods tied to performance branding.
  • Online-only availability through Bentley’s store signals a push to capture higher-margin sales without retail intermediaries.
  • Launch aligns with Supersports production start in Q4 2026, reinforcing demand-building ahead of first deliveries in early 2027.


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