Best Buy Canada selects Perion to power programmatic in-store DOOH media network

Best Buy Co.,Inc.
Perion Network Ltd

Best Buy Co.,Inc.

BBY

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Perion Network Ltd

PERI

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  • Perion partnered with Best Buy Canada to provide end-to-end technology for the retailer’s programmatic in-store digital signage network.
  • Deal positions Best Buy Canada’s retail DOOH inventory as SSP-enabled, expanding Perion’s footprint in retail media infrastructure.
  • Best Buy Canada will use Perion’s ad server, SSP, and header bidding to replace legacy systems with impression-level decisioning.
  • Shift from loop-based signage targets higher yield, improved monetization efficiency, and real-time performance measurement for advertisers.


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