Blackhawk Network launches in-app digital gift cards on TikTok Shop

  • Blackhawk Network launched an in-app digital gift card buying experience on TikTok Shop, enabling purchases without leaving the app.
  • The integration adds a unified cart that lets shoppers buy digital gift cards alongside physical products in a single checkout flow.
  • Blackhawk Network positioned the rollout as a new distribution channel for brands on TikTok’s discovery-driven commerce platform.


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