Booking.com report shows 44% of LGBTQ+ Australian travelers hide identity to visit dream destinations

Booking Holdings Inc.

Booking Holdings Inc.

BKNG

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  • Booking Holdings released Booking.com’s 2026 Travel Proud research, flagging safety concerns as a key constraint on LGBTQ+ travel demand.
  • Only 36% of Australian LGBTQ+ travellers stay “out” when travelling; 44% would hide their identity to visit a dream destination.
  • Precautionary behavior is rising: 51% of LGBTQ+ Australians take more safety measures; 48% of trans travellers report higher travel anxiety.
  • Inclusive signals are linked to stronger experiences, with 84% reporting at least one identity-related positive trip outcome in the past year.
  • Trip-planning is shifting toward AI: 65% used AI in the past year; 35% want dedicated LGBTQ+ booking filters.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Booking Holdings Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606171900PR_NEWS_EURO_ND__EN85988) on June 17, 2026, and is solely responsible for the information contained therein.

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