Bread Financial study finds 46% of parents surprised by kids’ digital spending

Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc.

BFH

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  • Bread Financial published a national study on digital spending, highlighting rising “invisible money” risks in family finance.
  • 46% of parents reported surprise child purchases using digital payments; 43% cited in-app or in-game spending as the main trigger.
  • Parents flagged key comprehension gaps: 43% said kids miss how small digital buys add up; 31% said kids doubt it is real money.
  • Digital payment adoption rose with age; 56% of high school students used peer-to-peer apps versus 29% of elementary students.
  • 50% of parents used parental controls to monitor or pre-approve purchases; 46% said spending trackers would ease money discussions.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bread Financial Holdings Inc. published the original content used to generate this news brief on July 15, 2026, and is solely responsible for the information contained therein.