BREAKINGVIEWS-Hearns’ darts-to-boxing sale lacks a price punch

The authors are Reuters Breakingviews columnists. The opinions expressed are their own.

By Liam Proud and Streisand Neto

LONDON, May 11 (Reuters Breakingviews) - Matchroom, founded by promoter Barry Hearn and chaired by son Eddie, is selling a stake to a specialist sports investor. A valuation of over 1 bln pounds, reported by the FT, is no knockout. That may be because the big prize, boosting snooker and darts in the US, will be a slog.

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CONTEXT NEWS

Matchroom Holdings, with interests in snooker, darts and boxing, on May 11 said that it had agreed to a minority stake deal with sports investment firm Bruin Capital.

The deal gives Bruin a 15% stake in Matchroom and values the company over 1 billion pounds, according to the Financial Times.

Matchroom is owned by the Hearn family: Eddie Hearn is the chairman, and Barry Hearn is the founder and president. Matchroom Sport, a subsidiary of the group, has multiple subsidiaries including Matchroom Boxing, where it represents boxer Antony Joshua.


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