BRIEF-Expects AI Traffic To US Retail Sites During Prime Day Event To Rise By 103% Versus June Last Year, Adobe Says

Adobe Systems Incorporated
Amazon.com, Inc.

Adobe Systems Incorporated

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Amazon.com, Inc.

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June 22 (Reuters) - Adobe Inc ADBE.O:

  • US RETAILERS SEEN DRIVING $26.3 BILLION ONLINE SPEND FROM JUNE 23-26, UP 9% YOY, FOR PRIME DAY EVENT- ADOBE REPORT

  • EXPECTS AI TRAFFIC TO US RETAIL SITES DURING PRIME DAY EVENT TO RISE BY 103% VERSUS JUNE LAST YEAR - ADOBE REPORT

  • PAID SEARCH EXPECTED TO ACCOUNT FOR 29.1% OF PRIME DAY RETAIL REVENUE, UP 2% YOY - ADOBE REPORT

  • US RETAILER DISCOUNTS DURING PRIME DAY EVENT SEEN IN RANGE OF 12% TO 23% OFF LISTED PRICE - ADOBE REPORT

  • BUY NOW PAY LATER SEEN DRIVING $2.04 BILLION IN SPENDING DURING PRIME DAY EVENT, UP 5.5% YOY - ADOBE REPORT

Further company coverage: ADBE.O


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