** Shares of marketing platform AppLovin APP.O plummet 10.3% to $454.57

** BofA Global Research lowers 2026, 2027 revenue and EPS estimates, assuming a more moderate initial ramp after the General Availability launch

** On June 22, APP launched the advertising engine to all advertisers, removing previous referral-only and waitlist restrictions

** Weekly data showed no clear uptick in eCommerce advertiser footprint after the GA launch - brokerage

** Says it is still too early to extrapolate the near-term trend as data covers only the first two weeks after the GA launch

** The stock is ~40% below its all-time intraday high of $745.61 reached on September 29, 2025

** 29 of 32 brokerages rate the stock "buy" or higher and 3 "hold"; their median PT is $660 - data compiled by LSEG

** Including session's moves, stock down ~34% YTD