** Benchmark initiates coverage on Walt Disney DIS.N with "outperform" and a PT at $115

** Shares of entertainment co are marginally up at $95.67 premarket

** Brokerage sees co as one of the world’s most powerful consumer engagement platforms, with globally recognized IP that can be monetized repeatedly across streaming, sports, parks, cruises, consumer products, gaming, advertising, and theatrical releases

** "While linear television remains under pressure and theatrical performance remains volatile, we believe Disney’s long-term value is increasingly tied to its ability to deepen engagement and monetize consumers across a broader physical and digital ecosystem," says Benchmark

** 32 analysts rate the stock "buy" on average; median PT is $131.5 - data compiled by LSEG

** Up to last close, the stock had fallen ~16% YTD