BUZZ-Deckers Outdoor jumps as Hoka, Ugg power annual sales, profit forecast

Citigroup Inc. -0.04%
Deckers Outdoor Corporation -2.58%

Citigroup Inc.

C

115.25

-0.04%

Deckers Outdoor Corporation

DECK

98.31

-2.58%

** Shares of Hoka running shoes maker Deckers Outdoor DECK.N rise nearly 14% to $113.85 premarket

** Co raised annual sales and profit forecast, helped by resilient demand for new Bondi model and Clifton model of Hoka at full price

** DECK expects annual sales in the range of $5.40 billion to $5.42 billion, compared with the previous projection of $5.35 billion

** Brokerage Citi raises PT to $135 from $130, citing recovery in U.S. sales at both brands including in direct-to-consumer channel, retains "buy" rating

** Jefferies hikes PT to $118 from $105, encouraged by lower-than-expected tariff impact and Ugg shoes DTC sales

** Piper Sandler lifts PT to $95 from $85, adds that forward demand is key for Hoka after solid growth in DTC and wholesale channels

** 14 of 27 brokerages rate the stock "buy" or higher, 11 "hold" and 2 "sell" or lower; their median PT is $118

** In 2025, DECK was up about 48%