** Heineken HEIN.AS rises 2% after the world's No.2 brewer named Rafael Oliveira as its new chair and CEO

** Oliveira starts in October on a four-year term, joining from Dutch coffee maker JDE Peet's, where he's been CEO since 2024

** Oliveira did not have enough time to prove himself at JDE, says ING

** KBC Securities says it does not expect major short term strategic changes from the new Heineken CEO

** Shares in Heineken up to €72.4 ($82.8), their highest since March 5

($1 = 0.8746 euros)