BUZZ-Snap launches augmented-reality glasses; shares fall

Snap

Snap

SNAP

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Updates

** Snap SNAP.N shares change direction, last down 3.6% to $5.51

** Co launches its first augmented-reality glasses for consumers, priced at $2,195

** Shipments expected this fall in the U.S., UK and France, with wider availability tied to pre-order demand

** Launch of device comes at a time when Snap is under activist investor pressure to spin off or shut down its cash-burning Specs unit

** Including session's move, stock down about 32% YTD