** Fox Corp FOXA.O said on Monday it would buy streaming platform Roku ROKU.O in a cash-and-stock deal worth about $22 billion, a major move aimed at boosting its ad business and expanding the online reach of its sports and news content

** Avg rating of 30 analysts on Roku's stock is "buy"; median PT is $155 - data compiled by LSEG

PLATFORM PIVOT

** J.P.Morgan says it sees a clear strategic rationale for a Fox combination, with potential to accelerate the co’s platform revenue growth over time

** Piper Sandler says the deal is a strong strategic fit, combining Fox’s content with Roku’s leading distribution platform and first-party data to boost scale and improve its offering to advertisers

** Morningstar says Roku should lean into its premium subscriptions push to become a leading digital TV distributor, with Fox helping drive that strategy

** According to UBS, the deal is a long-term positive for FOXA, helping drive growth and increasing its exposure to connected TV as audiences shift to streaming