** Starbucks SBUX.O raised its annual forecasts as CEO Brian Niccol said investments in faster service and more staffing had lured customers back to the global coffee chain

** Shares of co rise nearly 5.2% to $102.33 premarket

WHERE THERE’S A BEAN, THERE’S COFFEE

** Morgan Stanley ("Overweight," PT: $110) says the recovery story that many doubted appears to be on track, even in a challenging restaurant environment, with improvements in operations, service, staffing, and marketing beginning to reinforce each other

** Piper Sandler ("Overweight," PT: $110) says while some may find the discussion confusing, the key point is that the U.S. business appears to be turning positive, and importantly, the investment community should now understand the reasons behind that inflection

** Stifel ("Buy," PT: $115) says the breadth of the recovery points to a structurally sound turnaround, not one reliant on affluent consumers, with lower‑income customers also re‑engaging

** Morningstar (Fair Value: $83) says SBUX’s efforts to strengthen its brand continue to draw customers back, and expects co to keep investing in menu innovation, faster service, store upgrades, and marketing to support its premium positioning