Celsius Holdings stock reacts to core brand slowdown and legal review

Celsius Holdings (CELH) is back in focus after second quarter results showed weaker revenue from its core Celsius brand and missed Wall Street expectations, followed by a securities law investigation from Levi & Korsinsky.

Despite a small 1-day share price return of 1.08% and a 7-day share price return of 4.75% around the earnings miss and legal review, Celsius Holdings shares are still down 39.08% year to date. The 1-year total shareholder return has fallen 49.23%, pointing to fading momentum after earlier gains that left the 5-year total shareholder return up 32.25%.

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Celsius Holdings still controls a sizeable energy drink portfolio and is buying back its own shares, yet the stock has fallen hard after the core brand slowdown and legal review. Are you paying a fair price for that mix today?

Most Popular Narrative: 47.5% Undervalued

Against a last close of $29.09, the most widely followed narrative for Celsius Holdings points to a fair value of $55.43, which is a steep gap for investors to weigh.

The ones who understood what actually happened in 2024 and why the crash was a channel inventory problem, not a brand problem, had the best entry point in a decade. This narrative is about understanding which of those two situations you are looking at right now, as the company enters an entirely new chapter.

Want to see how this Celsius Holdings story gets to that number? The narrative focuses on robust revenue expansion, rising profitability and a premium earnings multiple that many investors usually associate with larger consumer brands.

Result: Fair Value of $55.43 (UNDERVALUED)

However, Celsius Holdings still faces real pressure if PepsiCo distribution underperforms expectations, or if the shareholder lawsuit leads to higher costs and weaker market confidence.

Another View on Celsius Holdings valuation

The user narrative points to Celsius Holdings being undervalued at $29.09 based on a fair value of $55.43. A second lens tells a different story. At a P/E of 112.7x versus a fair ratio of 29.9x, the stock trades at a very rich earnings multiple that builds in real valuation risk if expectations reset.

That P/E is also far above the peer average of 38.5x and the global beverage sector on 17.5x. This means you are paying several turns more for each dollar of current earnings compared with both direct peers and the broader group. The question is whether that premium still matches your conviction on the Celsius Holdings story or not.

Next Steps

If the mixed signals around Celsius Holdings feel hard to balance, this is the moment to move quickly and test the numbers for yourself. Compare the 2 key rewards and 2 important warning signs.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.