Clear Channel analysis links OOH creative quality to stronger brand lift in 70% campaigns

Clear Channel Outdoor Holdings Inc

Clear Channel Outdoor Holdings Inc

CCO

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  • Clear Channel Outdoor published analysis on May 7, 2026 linking out-of-home creative quality to campaign performance across 27 RADARProof studies.
  • Creative quality matched brand outcomes in 70% of campaigns, with higher creative scores more often tied to stronger lift in ad awareness, favorability, or purchase intent.
  • Company plans to integrate Super Optimal creative scoring into future RADARProof attribution studies to support creative optimization alongside outcome measurement.
  • Separate Clear Channel-Kantar work cited in analysis found OOH drove average 13.3% growth in ad awareness, outpacing TV at 10.2%, digital at 3.9%, connected TV at 2.2%.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Clear Channel Outdoor Holdings Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202605071110PR_NEWS_USPR_____NY54147) on May 07, 2026, and is solely responsible for the information contained therein.

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