Coca-Cola North America has partnered with Panini America to distribute officially licensed FIFA World Cup 2026 stickers through select Coca-Cola and Coca-Cola Zero Sugar 20-oz bottles in the U.S. and Canada. Each participating bottle will include a peel-back label with a randomly inserted Panini sticker featuring one of 12 international players. Fans can place the stickers on a dedicated Coca-Cola page in Panini’s official FIFA World Cup 2026 sticker album. The companies said more than 1 billion special-edition Panini stickers will be placed under bottle labels globally.

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