Comcast Advertising partners with Affinity Solutions to add transaction data to Outcomes+ TV ads platform

Comcast Corporation Class A

Comcast Corporation Class A

CMCSA

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  • Comcast Advertising formed a strategic partnership with Affinity Solutions to integrate deterministic credit and debit card transaction data into Outcomes+.
  • Deal aims to sharpen TV audience targeting, identify incremental reach across traditional, streaming, addressable inventory, shift spend toward untapped households.
  • Measurement will link Comcast household ad exposure to Affinity purchase activity to attribute in-store, online sales impact.
  • Integration combines viewership data from over 30 million Comcast households with Affinity transaction data covering 100 million-plus consumers.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Comcast Corporation published the original content used to generate this news brief via Business Wire (Ref. ID: 202606090911BIZWIRE_USPR_____20260609_BW911245) on June 09, 2026, and is solely responsible for the information contained therein.

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