Comscore partners with Amazon DSP to offer Proximic predictive audiences natively

comScore, Inc.

comScore, Inc.

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  • comScore entered a strategic integration with Amazon DSP to make Proximic contextual and ID-free Predictive Audience segments available natively.
  • Move targets privacy-forward, ID-resilient audience buying across CTV, web, and mobile inventory, aiming to lift reach and campaign performance.
  • Integration is designed to cut activation friction in Amazon DSP, helping advertisers extend beyond endemic signals into incremental audiences.
  • Proximic contextual, brand suitability, and ID-free Predictive Audience segments are now available for activation in Amazon DSP.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. comScore Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606240830PRIMZONEFULLFEED9751612) on June 24, 2026, and is solely responsible for the information contained therein.

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