• Criterion Capital entered a partnership with JD Wetherspoon to open the pub operator’s first Theatreland venue at the London Trocadero, 30 Shaftesbury Avenue.
• The site, branded Piccadilly Hall, is backed by a multi-million pound investment as part of Criterion’s plan to reposition the Trocadero as a hospitality and entertainment destination.
• The venue is planned to span more than 3,600 sq ft with capacity for about 280 covers, operating 7:00 a.m. to midnight, seven days a week.
• The project is expected to create more than 100 jobs.
• Piccadilly Hall will sit beneath Zedwell Hotel Piccadilly Circus, with Wetherspoon joining the Zedwell & More guest membership program to offer hotel guest discounts.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Criterion Capital Ltd published the original content used to generate this news brief on May 21, 2026, and is solely responsible for the information contained therein.