Digital Brands Group AVO partners with largest college bookstore chain in 1,000-store deal

Digital Brands Group, Inc.

Digital Brands Group, Inc.

DBGI

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  • Digital Brands Group’s AVO brand partnered with the largest US college bookstore chain, covering more than 1,000 locations.
  • AVO will take over prime retail floor space currently occupied by Lululemon across the chain’s bookstores.
  • The rollout includes a store-in-store format with customization technology, aiming to expand AVO’s collegiate-licensed apparel presence.


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