Disney, James Cameron sued for allegedly misusing actor's face in 'Avatar'

Walt Disney Company

Walt Disney Company

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By Blake Brittain

- Disney DIS.N and director James Cameron have been sued in California federal court by an actor who alleges Cameron misused her likeness as the basis for the character Neytiri from the blockbuster "Avatar" films.

Q'Orianka Kilcher said in the complaint filed Tuesday that Cameron "extracted, replicated, and commercially deployed her facial likeness" for Neytiri's design, accusing him and Disney of violating her publicity rights.

Spokespeople for Disney and attorneys for Kilcher did not immediately respond to requests for comment on the lawsuit on Wednesday.

Kilcher made her acting debut at the age of 14 as Pocahontas in Terrence Malick's 2005 film "The New World." Her other roles include a recurring part in the hit television series "Yellowstone."

The first "Avatar" movie, released in 2009, became the highest-grossing movie of all time with revenue near $3 billion. The third film in the series, "Avatar: Fire and Ash," has made more than $1 billion since its release late last year.

The "Avatar" series is centered on a group of humanoid aliens called the Na'vi that the complaint says are based on indigenous cultures. The Na'vi protagonist, Neytiri, is played in the films by Zoe Saldana.

Kilcher said in her complaint that Cameron used a photograph of her without permission as source material for Neytiri's digitally rendered facial features. The lawsuit said that Cameron has acknowledged that he used an image of Kilcher, who is of indigenous Peruvian descent, from "The New World" as the foundation for Neytiri's design.

"The result was a hugely lucrative film franchise that presented itself as sympathetic to Indigenous struggles, all while silently exploiting a real Indigenous youth behind the scenes," Kilcher's lawsuit said.

Kilcher requested an unspecified amount of monetary damages for allegedly violating California's right of publicity law, which prevents the use of a person's likeness in commerce without their permission.

The case is Kilcher v. Cameron, U.S. District Court for the Central District of California, No. 2:26-cv-04832.

For Kilcher: Arnold Peter of the Peter Law Group

For Cameron and Disney: attorney information not yet available