• Elanco released U.S. consumer research showing pet health and wellness spending remains resilient despite higher living costs, based on a May 29-31 survey.
• 91% of pet owners maintained or increased pet health and wellness spending in recent years; 38% increased.
• 31% raised spending over the past three months; 90% expect spending to hold steady or rise over the next year.
• 95% ranked pet health and wellness as a priority they would not cut; it was the last category owners would reduce if forced.
• Industry growth averaged about 5% annually over 20 years; Elanco estimates 7% growth in 2025, projecting $42 billion in 2025 to $60 billion in a decade.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Elanco Animal Health Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606030726PR_NEWS_USPR_____DE74666) on June 03, 2026, and is solely responsible for the information contained therein.