e.l.f. Cosmetics joins International Dance League as founding partner for 2026 season

e.l.f. Beauty, Inc.

ELF

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e.l.f. Cosmetics entered founding partnership with International Dance League, marking move into competitive dance sponsorship.
Agreement covers IDL 2026 season, spanning events in New York, Vancouver, Sydney, Seoul, Los Angeles.
e.l.f. will serve as official livestream presenting partner for U.S. events on YouTube, Twitch.
Partnership includes on-site makeup services, content studio, custom glam kits for dancers at events.
First competition is scheduled for May 2 at 3 pm PT.

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