Equifax partners with Ataeva to launch spend and yield tools for lenders

Equifax Inc.

Equifax Inc.

EFX

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  • Equifax entered strategic partnership with Ataeva to launch Ataeva Product Suite for financial institutions.
  • Suite includes two tools, Ataeva TAPS for estimating total annual credit card spend, Ataeva CYM for assessing card yield metrics using payment behavior, balances, and APR.
  • Products use Equifax consumer credit data with more than 100 FCRA-regulated attributes built on up to 12 months of trended data.
  • Collaboration targets improved prospect valuation, customer acquisition, retention, and portfolio profitability for credit issuers.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Equifax Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202604240745PR_NEWS_USPR_____CL42204) on April 24, 2026, and is solely responsible for the information contained therein.

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