By Abigail Summerville, Milana Vinn and Sabrina Valle

NEW YORK, June 29 (Reuters) - Minted is exploring a sale that could value the stationery, art and home decor design platform at around $1 billion after receiving inbound interest, according to sources familiar with the matter.

The company, which is backed by investment firm Permira, has been working with JPMorgan on the process, the sources said, requesting anonymity to discuss a private matter. The sources cautioned that a sale is not guaranteed and Minted could decide to remain independent.

Minted’s sale exploration comes as investors continue to show interest in online design and consumer brands. Permira also owns a stake in The Knot Worldwide, the operator of wedding site The Knot, while Shutterfly was acquired by Apollo Global Management in 2019 in a deal valued at about $2.7 billion, including debt.

Minted, JPMorgan and Permira declined to comment.

San Francisco-based Minted announced in April that it doubled its profitability in 2025 and expects to generate more than $300 million of revenue in 2026 after achieving double-digit year-over-year revenue growth in 2025.

Minted offers free online invitations and wedding websites as well as paid products designed by independent artists. It also has a wholesale business for retail customers. For example, it says it is the top-selling greeting cards brand at Whole Foods.

In recent years, the company has shifted upmarket and leaned into the K-shaped market dynamic, it said.

"Minted is ... scaling an omnichannel strategy built on owned customer acquisition and retention, product-led growth, and expanded retail distribution – steadily gaining share from legacy celebrations companies struggling to connect with younger generations of consumers," the company said in the April announcement.

Permira led a $208 million Series E funding round for Minted in 2018 that T. Rowe Price Associates also participated in. The company was founded in 2007 by Mariam Naficy and Melissa Kim, who serves as CEO.

Naficy used a crowdsourcing process to find the best designs where independent artists could submit their designs into competitions for consumers to vote on. The company still uses the tactic today.