• Expedia Group shifted its Expedia Group Advertising media unit into its global marketing organization under CMO Jochen Koedijk to scale its advertising business and tighten use of first-party data.
• The reorganization is designed to unify media buying, media sales, brand investment, loyalty, and data under one function to build a commerce media offering with clearer measurement across brand and performance marketing.
• The company plans to use the integrated structure to move faster in commerce media, expand capabilities for advertisers, and give partners more direct access to travelers from trip inspiration through booking.
• Management positioned advertising as a core growth engine, citing nearly 20% year-over-year growth in the advertising business as it pushes for broader advertiser participation.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Expedia Group Inc. published the original content used to generate this news brief on May 18, 2026, and is solely responsible for the information contained therein.