Expedia report shows domestic travel demand rises 77% globally ahead of summer 2026

Expedia Group

Expedia Group

EXPE

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  • Expedia Group published its Unpack ’26 Summer travel trends report, pointing to a shift toward domestic trips as major events and higher costs reshape summer demand.
  • Social conversation about domestic holidays rose 77% year over year globally; 45% of Britons reported more interest in UK breaks versus last summer.
  • UK search growth skewed to short-haul destinations, led by Bishop’s Stortford at 90% with other regional markets such as Sudbury and Reading up 60%.
  • Football-related travel demand concentrated in North American host cities in June and July, with Kansas City searches up 700%.
  • Outside North America, average daily hotel rates in several popular European, Asian, and South American destinations fell by nearly 25% even as interest rose more than 35% on average, led by declines of 35% in Fukuoka and Buenos Aires.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Expedia Group Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605210300BIZWIRE_USPR_____20260521_BW935200) on May 21, 2026, and is solely responsible for the information contained therein.