Fanatics Commerce names Jamie Gersch chief marketing officer

  • Fanatics Inc. named Jamie Gersch chief marketing officer of Fanatics Commerce, effective immediately, consolidating brand, performance, and lifecycle marketing under one leader.
  • Gersch most recently served as CMO at Rothy’s, leading global marketing and e-commerce.
  • She previously held senior marketing roles at Old Navy, including senior vice president and CMO, following more than a decade at Gap.
  • Gersch will be based in San Mateo, California, reporting to Fanatics Commerce CEO Andrew Low Ah Kee.


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