FedEx Corp. (NYSE:FDX) today announced improved digital tracking and returns capabilities designed to help shippers simplify the customer experience after checkout. FedEx Tracking+ and FedEx Returns+ are two enhanced tools that can be embedded directly within a shipper's owned digital channels, adding an AI-powered, white-labeled layer that improves visibility, communication, and operational efficiency throughout the delivery lifecycle. The capabilities are delivered in collaboration with parcelLab.

By implementing these AI-powered solutions, shippers may see significant improvement in both the customer experience and operational efficiency. According to recent insights from parcelLab, brands have seen 42% fewer "Where is My Order" (WISMO) inquiries, 85% higher customer retention, and 42% more repeat purchases through proactive, personalized communications as customers re-engage directly from their fully branded, owned tracking pages that convert at over 3% on average.