• Ferrari plans to open orders for its first fully electric vehicle, the Luce, in spring 2026.
• The Luce marks Ferrari's entry into pure EVs, while rival Lamborghini is shifting away from fully electric models.
• The move signals a new phase in Ferrari's electrification approach across its ultra luxury lineup.

Ferrari, traded as NYSE:RACE, is moving ahead with the Luce as its first fully electric model, with orders targeted for spring 2026. The launch comes as the share price stands at $322.02, with the stock showing a 23.5% return over 3 years and 59.4% over 5 years. Recent shorter term moves have been weaker, with a 4.3% decline over the past week and 12.2% over 30 days.

For investors, the Luce is less about volume and more about how Ferrari shapes its future product mix and brand identity in high end performance EVs. With Lamborghini deprioritizing pure EVs, Ferrari's decision to press ahead could influence how capital markets think about the company’s long term growth drivers and competitive position within the ultra luxury segment.

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Investor Checklist: Ferrari’s First EV and What It Means for RACE

Quick Assessment

• ✅ Price vs Analyst Target: At US$322.02, the share price sits about 24% below the US$425.28 analyst consensus target.
• ❌ Simply Wall St Valuation: Shares are described as trading 180.7% above estimated fair value, which points to a rich valuation.
• ❌ Recent Momentum: The 30 day return of around 12% decline shows weak short term sentiment despite the Luce news.

There is only one way to know the right time to buy, sell or hold Ferrari. Head to Simply Wall St's company report for the latest analysis of Ferrari's Fair Value.

Key Considerations

• 📊 The Luce strengthens Ferrari's commitment to high end EVs at a time when a key rival is stepping back, which could matter for long term brand positioning.
• 📊 Watch how management frames EV capital spending, pricing and margins versus the existing line up, especially with a current P/E of about 30.9 against an Auto industry average of about 24.1.
• ⚠️ With no flagged risks in the dataset, the main watchpoint linked to this news is execution risk on technology, customer reception and timing into a premium priced stock.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Ferrari analysis. Alternatively, you can check out the community page for Ferrari to see how other investors believe this latest news will impact the company's narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.