• Figma (NYSE:FIG) is introducing credit-based and pay-as-you-go billing for its AI features, shifting from bundled access within existing subscriptions.
• The move turns Figma's AI tools into a distinct recurring revenue stream tied to usage rather than just seat counts.
• Enterprise customers are already using the new AI billing model, signaling early traction for this approach.

Figma, known for its browser-first design and collaboration platform, is now treating AI as a metered product instead of an included perk. By putting usage limits and credit systems around AI features, the company is aligning its pricing with how often teams actually rely on these capabilities. For investors tracking NYSE:FIG, this creates a clearer link between AI adoption and revenue.

The shift also fits a broader pattern of software providers charging directly for AI rather than absorbing those costs inside standard tiers. As enterprises test and scale design workflows that depend on AI, Figma's credit and pay-as-you-go structure gives the company a way to capture that usage in a more granular way over time.

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Quick Assessment

• ✅ Price vs Analyst Target: Figma trades at US$17.98, around 51% below the US$36.88 analyst price target.
• ❌ Simply Wall St Valuation: The stock is trading about 17.6% above the platform's estimated fair value.
• ❌ Recent Momentum: The share price is down 21.6% over the last 30 days.

There's only one way to know the right time to buy, sell or hold Figma. Head to Simply Wall St's company report for the latest analysis of Figma's Fair Value.

Key Considerations

• 📊 Turning AI into a usage based product gives Figma a clearer way to link customer adoption of AI tools to recurring revenue.
• 📊 Watch AI related usage growth, credit consumption patterns and any changes in customer spend per account as this model scales.
• ⚠️ Figma remains loss making. Higher AI usage costs, volatile shares and execution risk on this new model are key issues to track.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Figma analysis. Alternatively, you can check out the community page for Figma to see how other investors believe this latest news will impact the company's narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.