• FIGS (NYSE:FIGS) has partnered with Olympic skier Lindsey Vonn ahead of the 2026 Winter Olympics.
• The company introduced a limited edition FIGS x Team USA collection designed for medical professionals.
• FIGS extended its collaboration with the US Olympic & Paralympic Committee through the LA 2028 Games.

At a share price of $10.74, FIGS is drawing fresh attention as it aligns its healthcare apparel brand with one of the highest profile global sporting events. The stock has returned 101.9% over the past year and 22.6% over the past 3 years, which puts this new partnership in the spotlight for investors already watching the company. The combination of brand exposure around the Olympics and a specialized Team USA collection creates a clear talking point around FIGS' positioning in premium medical apparel.

The extended agreement with the US Olympic & Paralympic Committee through LA 2028 gives FIGS a multi year platform tied to major events with global visibility. For investors, the key questions now are how effectively the company turns this exposure into deeper engagement with healthcare professionals and whether initiatives like the Team USA collection help broaden FIGS' appeal within and beyond hospital settings.

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Quick Assessment

• ❌ Price vs Analyst Target: At US$10.74, the share price is about 9.4% above the US$9.81 analyst consensus target.
• ❌ Simply Wall St Valuation: Shares are flagged as overvalued, trading 132.3% above estimated fair value.
• ❌ Recent Momentum: The 30 day return is roughly a 10.4% decline.

Check out Simply Wall St's in depth valuation analysis for FIGS.

Key Considerations

• 📊 The Lindsey Vonn and Team USA tie in may strengthen brand visibility with healthcare professionals who value premium apparel and sports affiliations.
• 📊 Watch how the Team USA collection performs, any commentary on conversion of Olympic exposure into repeat customers, and where the current P/E of about 100x trends from here.
• ⚠️ With the share price above both analyst target and estimated fair value, execution risk around monetising this Olympic partnership is particularly important.

Dig Deeper

For the full picture including more risks and rewards, check out the complete FIGS analysis.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.