Formula 1 partners with DK Books for multi-year global publishing program

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FWONA

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Formula One Group signed a multi-year global publishing partnership with DK Books for officially licensed titles.
Program starts November 2026, targeting all ages with illustrated gift, activity, educational formats to extend engagement beyond race weekends.
Initial releases include an official quiz book with more than 2,000 questions, followed by activity and coloring books.
Distribution planned through major global retailers, tapping an F1 fanbase of more than 830 million, with 42% female, 43% under 35.

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