Forrester sees 80%+ of leaders raising 2027 budgets as AI drives investment shift
Forrester Research, Inc.
Forrester Research, Inc. FORR | 0.00 |
- Forrester’s 2027 Budget Planning Guides flag a broad shift back to spending growth, with over 80% of leaders expecting higher budgets.
- Up to 25% anticipate budget gains of 10% or more over the next 12 months, signaling a more expansionary planning cycle.
- Tech spending momentum looks strongest: 82% of technology decision-makers expect increases; 91% of marketers forecast higher budgets.
- CX budgets also firmed, with 55% of leaders expecting growth of 5% or more, up from 39% a year earlier.
- The report warns larger AI outlays risk worsening fragmentation or technical debt without stronger data foundations, governance, operating-model changes.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Forrester Research Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202607150500BIZWIRE_USPR_____20260714_BW298756) on July 15, 2026, and is solely responsible for the information contained therein.
