Forrester sets agenda for B2B Forum EMEA 2026

Forrester Research, Inc.

Forrester Research, Inc.

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  • Forrester will host B2B Forum EMEA 2026 in London on Sept. 28-29, 2026.
  • The conference will focus on revamping B2B go-to-market strategies as AI-driven buying reduces seller influence.
  • Agenda themes include integrated brand and demand execution, visibility in AI-led discovery, cross-functional alignment, accountability metrics.


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