Fox Advertising partners with Toonstar on digital-first animation for brands

Fox Corporation Class A

Fox Corporation Class A

FOXA

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  • Fox Advertising entered a strategic partnership with Toonstar to develop brand marketing and ad products in digital-first, creator-led animation.
  • Deal combines Fox ad sales scale and distribution with Toonstar’s Ink & Pixel production engine to deliver fast-turn animated content.
  • Toonstar’s SPOT audience intelligence tool will feed real-time audience data into creative development for brand-led animated IP.
  • Collaboration targets new revenue opportunities tied to creator communities, culturally responsive content, advertising distribution support, and faster paths to market for creators.
  • Companies plan to showcase the partnership at Cannes Lions next week.


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