Freshpet, Inc. ("Freshpet" or the "Company") (Nasdaq: FRPT) today announced that President and Co-Founder Scott Morris will transition from his operating responsibilities at Freshpet to an advisory role on October 20, 2026, the Company's 20th anniversary. Mr. Morris will remain available to the Company as an advisor for 18 months following the transition.

Upon Mr. Morris’s transition, the title of President will be assumed by current Chief Operating Officer Nicki Baty, who joined the Company two years ago as part of a leadership succession plan. As President & COO, Ms. Baty will continue to report to Chief Executive Officer Billy Cyr and will oversee the Company’s commercial operations and supply chain. Mr. Morris’s innovation responsibilities will transition to a newly created Chief Innovation Officer role.