Gap partners with Google Cloud to modernize marketing with AI-led data platform

Gap, Inc.

Gap, Inc.

GAP

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  • Gap Inc. launched an AI-led marketing modernization effort with Google Cloud, Zeta Global, Publicis Sapient.
  • Partnership aims to build a unified, AI-ready data foundation to support personalization, decision-making, continuous learning across marketing, e-commerce.
  • Zeta Global will help design an AI-powered marketing stack centered on Athena to unify audience strategy, creative, activation, optimization.
  • Publicis Sapient will support an AI-enabled operating model to connect content, activation, commerce, customer signals.
  • Google Cloud tools, including Gemini models, will be used to build AI workflows, scale image and video content creation.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gap Inc. published the original content used to generate this news brief on June 22, 2026, and is solely responsible for the information contained therein.

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