Gartner: CMOs allocate 15.3% of marketing budgets to AI initiatives

Gartner, Inc.

Gartner, Inc.

IT

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  • Gartner 2026 CMO Spend Survey shows CMOs allocate 15.3% of marketing budgets to AI initiatives, while only 30% report mature or fully developed AI readiness to scale those investments.
  • Marketing budgets rose to 7.8% of company revenue from 7.7% in 2025, keeping overall funding effectively flat despite pressure to deliver AI-driven growth.
  • Survey finds 56% of CMOs lack budget required to deliver 2026 strategy, while 54% cite insufficient resources, raising risk of AI spend outpacing data, governance, process, and talent foundations.
  • More AI-ready organizations allocate 21.3% of marketing budgets to AI, versus survey average of 15.3%, with marketing budgets averaging 8.9% of company revenue.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605111155BIZWIRE_USPR_____20260511_BW321750) on May 11, 2026, and is solely responsible for the information contained therein.

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