Gartner says only 11% of US consumers want AI to make purchase decisions

Gartner

Gartner

IT

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  • Gartner survey of 322 U.S. consumers in January 2026 found only 11% willing to let AI make purchase decisions.
  • Consumers showed higher interest in AI that narrows choices: 31% for household supplies, 28% for personal electronics.
  • Findings point marketers toward research and comparison tools, not fully autonomous shopping agents in agentic commerce.
  • Another survey of 846 U.S. consumers in November-December 2025 flagged trust issues: 54% double-checked all AI information.
  • 62% said AI shopping information wasted their time, raising execution risk for brands deploying AI-driven shopping features.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605271119BIZWIRE_USPR_____20260527_BW653273) on May 27, 2026, and is solely responsible for the information contained therein.

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