• Gartner survey of 426 senior marketing leaders (September–October 2025) found 84% of companies trapped in a “brand doom loop.”
• Loop driven by underinvestment in brand measurement, weak confidence in results, reduced funding, limiting marketing’s ability to tie brand to growth.
• Gartner forecast: by 2028, over 80% of companies will make significant identity changes to keep pace with AI-driven market shifts.
• Companies with a strong brand strategy were 2x more likely to exceed growth goals, supporting brand as a measurable enterprise performance lever.
• C-suite expectations: over 50% want CMOs to link brand to business strategy; 43% want a simple narrative tying brand health to performance.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gartner Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260610229870) on June 10, 2026, and is solely responsible for the information contained therein.