Google offers Stephen Curry special edition Fitbit Air for pre-order at $129.99

Alphabet Inc. Class A

Alphabet Inc. Class A

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  • Google launched pre-orders for Fitbit Air Special Edition co-designed with NBA star Stephen Curry, positioning celebrity-led branding as a lever to differentiate in crowded wearables market.
  • US retail availability set for May 26 at USD 129.99, tying hardware sales to recurring revenue via an included three-month Google Health Premium trial.
  • Product rollout extends Curry partnership used to shape Google Health Coach, signaling push to blend consumer devices with coaching services to broaden addressable market beyond fitness enthusiasts to performance-focused users.


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