Google unveils screenless Fitbit Air tracker priced at $99.99

Alphabet Inc. Class A

Alphabet Inc. Class A

GOOGL

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  • Google unveiled Fitbit Air, a new low-priced wearable positioned to broaden adoption of its Google Health app ecosystem.
  • USD 99.99 entry price targets mainstream buyers, aiming to defend Fitbit share against lower-cost rivals while keeping users inside Google services.
  • Bundled three-month Google Health Premium trial ties hardware sales to subscription conversion, supporting recurring revenue potential.
  • Special Edition priced at USD 129.99 reaches US shelves May 26, using a Stephen Curry co-design to differentiate product and extend brand reach.


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