Gray Media partners with Aristotle to power Political 360 digital ad targeting strategy

Gray Media, Inc.

Gray Media, Inc.

GTN

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  • Gray Media launched Political 360, a political digital advertising offering powered by Aristotle data and analytics.
  • Product integrates Aristotle voter, consumer datasets to sharpen audience targeting across digital channels, aiming to cut wasted impressions.
  • Aristotle national databases include a voter file covering 235 million registered US voters, sourced from more than 4,000 jurisdictions.
  • Consumer file spans more than 267 million records, supporting campaign segmentation and ad frequency planning ahead of Election Day.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Gray Media Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606171100PRIMZONEFULLFEED9748262) on June 17, 2026, and is solely responsible for the information contained therein.

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