Hasbro-Animaj venture LUMEE signs Disney YouTube ad inventory deal

Hasbro, Inc.
Walt Disney Company

Hasbro, Inc.

HAS

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Walt Disney Company

DIS

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  • Hasbro’s LUMEE joint venture with Animaj signed an agreement with Disney Advertising to sell family-focused ad inventory on several Disney YouTube channels.
  • Deal positions LUMEE as a centralized buying point for brand-safe family content on YouTube, expanding its inventory beyond Hasbro and Animaj programming.
  • Channels represented by LUMEE generated more than 100 billion YouTube views in 2025, targeting scaled reach for family advertisers.


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