Head & Shoulders announced a partnership with Major League Soccer under which the brand will serve as the league’s official shampoo. The campaign will feature MLS player Diego Luna in TV and digital advertising.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Procter & Gamble Company published the original content used to generate this news brief via Business Wire (Ref. ID: 20260324703517) on March 24, 2026, and is solely responsible for the information contained therein.