HG Ventures’ Rothrock says PFAS market driven by industrial liability fears, not regulation

  • HG Ventures Managing Director Ginger Rothrock said PFAS spending is driven more by industrial liability risk than regulation, citing remediation settlements in the billions.
  • Rothrock said the firm shifted focus from capture and destruction to detection, aiming to identify when and where PFAS is present to target treatment.
  • She said Heritage Group operating companies flagged rising PFAS volumes around 2018-2019, prompting an early investment in PFAS startup Puraffinity.
  • FREDsense CEO David Lloyd said the company is developing portable field kits to deliver real-time PFAS screening, targeting faster decisions on treatment and process control.


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