• Earlier this month, The Hershey Company and The Pokémon Company International released a limited-time Hershey’s Kisses and Pirate’s Booty collection in the US, featuring 151 collectible Pokémon foil designs, new Team Rocket-themed foils, Pikachu-shaped puffs and QR code–enabled digital experiences tied to Pokémon’s 30th anniversary.
• By turning each purchase into a game-like hunt supported by social media takeovers and an online collection hub, Hershey is testing how fandom-driven, interactive campaigns can deepen engagement across both its confectionery and better-for-you snack brands.
• We’ll now examine how this Pokémon collaboration and its interactive, collectible packaging could influence Hershey’s investment narrative around product innovation and diversification.

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Hershey Investment Narrative Recap

To own Hershey, you generally need to believe its brands, pricing power and innovation pipeline can offset input cost pressures and a softer consumer backdrop. The Pokémon collaboration reinforces Hershey’s push into experiential, fandom-led campaigns, but it does not materially change the near term earnings picture, which is still most tied to cocoa costs, tariff risks and the company’s ability to defend volumes as shoppers trade down.

Among recent disclosures, the reaffirmed full year 2026 guidance for 4% to 5% net sales growth and US$7.77 to US$8.19 in diluted EPS is most relevant. It frames the Pokémon and Pirate’s Booty tie in as one of several innovation and activation efforts supporting that outlook, alongside Reese’s launches and salty snack extensions, while investors weigh that guidance against margin pressure from tariffs, cocoa, and a value focused consumer.

But investors should also be aware that if tariff exemptions lapse and up to US$100 million in quarterly costs materialize...

Hershey's narrative projects $12.9 billion revenue and $2.1 billion earnings by 2029. This requires 3.4% yearly revenue growth and a $1.2 billion earnings increase from $883.3 million today.

Uncover how Hershey's forecasts yield a $227.78 fair value, a 22% upside to its current price.

Exploring Other Perspectives

Some of the most optimistic analysts were expecting Hershey to reach about US$13.3 billion in revenue and US$2.4 billion in earnings by 2029, which is a far more bullish view than consensus, and this kind of Pokémon driven engagement could either support that faster growth story or highlight how dependent it is on successful innovation across both traditional confectionery and newer snack formats.

Explore 4 other fair value estimates on Hershey - why the stock might be worth as much as 60% more than the current price!

Form Your Own Verdict

Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so go with your instincts.

• A great starting point for your Hershey research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.
• Our free Hershey research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Hershey's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.